"Walk Like You Mean It."
Jason Wu Beauty is founded on the idea that beauty should be effortless and chic. I wanted to launch Jason Wu Beauty because I am obsessed with beauty! After launching my first fragrance, I had this beautiful dream to create Jason Wu Beauty and marry everything that I love. The vision for my beauty brand echoes impeccably refined femininity which is the hallmark of Jason Wu.
I design with the Jason Wu woman in mind and have always embraced femininity and strength in my designs. I am passionate about beauty products that perform and are up to par with all other designer labels. With Jason Wu Beauty you can create countless soft yet, glamorous looks to enhance your natural beauty and release your inner icon. You will feel beautiful, confident, and completely yourself, all while obtaining a sense of glamour.
Jason Wu For Harper's Bazaar:
“I think Jason Wu Beauty is about revealing your inner icon—your inner beauty. I think there is a lot of heavy makeup on the marketplace right now, and our approach is kind of the opposite of that. It’s about a light hand. It’s about really showing yourself through the beauty products, not being covered up by them.”