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Jason Wu Beauty is founded on the idea that beauty should be effortless and chic. I wanted to launch Jason Wu Beauty because I am obsessed with beauty! After launching my first fragrance, I had this beautiful dream to create Jason Wu Beauty and marry everything that I love.
The vision for my beauty brand echoes impeccably refined femininity which is the hallmark of Jason Wu.

I design with the Jason Wu woman in mind and have always embraced femininity and strength in my designs. I am passionate about beauty products that perform and are up to par with all other designer labels. With Jason Wu Beauty you can create countless soft yet, glamorous looks to enhance your natural beauty and release your inner icon. You will feel beautiful, confident, and completely yourself, all while obtaining a sense of glamour.ㅤ


Cruelty Free

JASON WU BEAUTY loves animals and we are happy to say that all of our products are cruelty free.

Clean Beauty

Formulated without Propyl-Parabens, Butyl-Parebens, Phthalates, Formaldehyde, Formaldehyde-Donors, Nonylphenol Ethoxylates (NPEs), Oxybenzone, SLES, Retinyl Palmitate, Hydroquinone, Triclosan, Triclocarban, BHA & BHT.

Social Cause

Jason Wu Beauty will be donating 1% of its net sales to Gay Men's Health Crisis (GMHC), a cause very important to Jason.