Part of the JWB philosophy is that makeup can have good-for-you ingredients, and be luxurious and affordable. We also take into account how cosmetics affect the environment and stick to a clean beauty philosophy at JWB. Here are a few questions we would love to answer:

Can luxury cosmetics be affordable?

Yes! Our products feature some of the same skincare ingredients you will find in  pricier cosmetics. From Jojoba Oil, Vitamin E, for moisture and linoleic acid, a natural antioxidant such as our favorite everything product...GOODNIGHT MR WU

Is JWB a cruelty-free makeup and cosmetic brand, and what does it mean to be a cruelty-free makeup & cosmetic company?

Yes! We love all out furry friends too, and take an ethical cruelty approach to our formulations. Being cruelty free means that we do NOT test on animals when formulating our products.

Is JWB a Clean Beauty Brand?

Yes! Many of our products are Sulfate Free, Paraben Free, Phthalate Free and 100% Vegan.

What is non-comedogenic?

 'Non-comedogenic,'  means the product is less likely to clog pores and contribute to the formation of acne papules. Our favorite Tinted Moisturizer Meets CC cream is a great option if you are looking for a foundation that is non-comedogenic, yet gives great coverage without irritating skin and causing more acne.

Where can you shop JWB?

You can find our full line of products here on, where you can find all the latest launches of new products and color ways.  and carry our full line of products along with Amazon, and many other stores.