This is why we created our Tint It Oil It Plump It! We too wanted a hydrating flush of color that didn't leave our lips burning. TIOIPI features Hyaluronic Acid to promote firmer, fuller looking lips, Jojoba oil, Argan oil and Shea Butter to moisturize, and MAXI-LIP™ to increase lip volume. This lip product is like a spa day for your lips. Choose from 3 beautifully tinted shades.
]]>Get ready to embrace the extremes in beauty trends this year, as minimalism and maximalism take center stage. According to Elyse Reneau, a renowned makeup artist and executive director of creative beauty at Too Faced, there's no middle ground - it's all about choosing one of these two opposing styles.
If you're all about understated elegance, then minimalism is the way to go. Think natural-looking makeup that enhances your features without being over the top. On the other hand, if you're in the mood for something bold and daring, then maximalism is for you. This trend is all about bright colors, metallic shifting pigments, and glitter in unexpected ways that can give you an instant dopamine hit.
So, whether you're looking to simplify your beauty routine or take it to the next level, this year's beauty trends have got you covered. Get creative with your makeup and have fun experimenting with these opposing styles to see which one suits your personality and mood.
If you're a fan of light and natural makeup, then get excited because it's the trend of the year! According to some of the biggest names in the industry, such as Makeup by Mario, Kosas, and Jason Wu Beauty, light coverage, barely-there formulas are all the rage.
As Jason Wu, the fashion designer and founder of Jason Wu Beauty, puts it: "Clean girl makeup was popular last year, but barely-there complexion is going to be popular this year." This means people are swapping out full-coverage foundations for skin tints or nothing at all. The adoption of lighter serums and tints is all about embracing imperfections and showcasing more real skin.
In fact, as makeup artist Davy notes, we can expect to see a more unapologetic attitude towards breakouts and imperfections this year. There's less acne scar shaming and more appreciation for coexisting breakouts with cool makeup. This means you can rock a fresh and natural look without feeling pressured to cover up every flaw.
If you're ready to embrace your natural beauty, then now is the perfect time to switch up your makeup routine. Try out some of the latest light coverage, barely-there formulas from your favorite brands, and get ready to show off your real skin with confidence!
Smoky eyes are a perennial trend, but they're major for spring. Makeup legend Diane Kendal and team created this modern version at Jason Wu using Jason Wu Beauty that includes an angular wing for a little extra edge.
"Bold is Back, Baby! Get Your Makeup Bag Ready for a Spring Refresh"
Spring 2023 is all about bringing the drama, and the runway shows are proof. This season is all about layering on the liner, blush, and shadow to make a statement. But don't worry, if bold isn't your thing, there are still plenty of options for a more subtle look.
We've rounded up the hottest makeup trends for the season, from throwback Y2K vibes (hello, frosted lipstick!) to TikTok-approved techniques. Get ready to see these looks all over your social media feeds. So, grab your makeup bag an
With nine neutral shades, the Flora-01 in Matte Agave palette is perfect for creating both daytime and nighttime smoky eyes.
Prime your eyelids: Apply Wu-Prime Eye Primer to create a smooth base for your eyeshadow and make it last longer.
Choose a dark eyeshadow: Pick a dark eyeshadow shade like black, dark brown, or dark gray and apply it to your crease and outer corner using a fluffy brush. Blend well to create a smoky effect.
Add depth: Apply a slightly lighter eyeshadow shade to the center of your eyelid and blend it into the darker shade. This will add depth and dimension to your look.
Smoke it out: Use a smudger brush or your finger to smudge the dark eyeshadow along your lower lash line to make the look more dramatic.
Highlight: Apply a light, shimmery eyeshadow like our Single Ready To Sparkle Shadow to your inner corner and under your brow bone to highlight and brighten your eyes.
Finish with eyeliner: Line your upper and lower lash line with our Kitty Dual Liner in black to add definition. You can also smudge the liner for a more smoky effect.
Finish with mascara: Apply two coats of our Hot Fluff Lash-01 Volume & Length Mascara to your upper and lower lashes to complete the look.
Remember to blend well and build the intensity of the shadow gradually, instead of applying too much at once.
Can luxury cosmetics be affordable?
Yes! Our products feature some of the same skincare ingredients you will find in pricier cosmetics. From Jojoba Oil, Vitamin E, for moisture and linoleic acid, a natural antioxidant such as our favorite everything product...GOODNIGHT MR WU
Is JWB a cruelty-free makeup and cosmetic brand, and what does it mean to be a cruelty-free makeup & cosmetic company?
Yes! We love all out furry friends too, and take an ethical cruelty approach to our formulations. Being cruelty free means that we do NOT test on animals when formulating our products.
Is JWB a Clean Beauty Brand?
Yes! Many of our products are Sulfate Free, Paraben Free, Phthalate Free and 100% Vegan.
What is non-comedogenic?
'Non-comedogenic,' means the product is less likely to clog pores and contribute to the formation of acne papules. Our favorite Tinted Moisturizer Meets CC cream is a great option if you are looking for a foundation that is non-comedogenic, yet gives great coverage without irritating skin and causing more acne.
Where can you shop JWB?
You can find our full line of products here on jasonwubeauty.com, where you can find all the latest launches of new products and color ways.
Target.com and JcPenney.com carry our full line of products along with Amazon, and many other stores.
]]>We are so excited to announce our Exclusive JWB JcPenney Holiday Gift Collection!
This exclusive to JcPenney Only set features some JWB favorites and a must in everyone's beauty routine!
The "FLUFF IT UP" set features:
The Best Selling Flora 9 Pallate- Desert Rose is a versatile shadow palette with 9 shades (6 matte & 3 shimmery) that are fully pigmented, easy to blend and buildable. With a beautifully curated palette of earthy tones, the mix of shimmer and matte shades are ideal for creating the perfect romantic look, day or night
Honey Fluff in Nudist (Nude With Deep Undertones) - 3.97ml (.13 fl oz) is a super soft, whipped, matte lip cream that feels like air and infused with clean skincare ingredients like grape seed and jojoba oils, which are both filled with linoleic acid, a natural antioxidant which is also non-comedogenic, and helps keep your lips nourished and soft.
This super soft lip cream is highly pigmented and feels light on you
This Limited Holiday Set is available online and at select JcPenney stores.
]]>Our Wu-Prime Hydrating & Nourishing Priming Oil is infused with Sweet Almond Oil, Grape Seed Oil, and Sunflower Seed Oil helps lock in the skin’s moisture and keeps it soft and bouncy. What are some of these ingredients?
SWEET ALMOND OIL-
Almond oil is produced by ripe almonds—typically sweet almonds. The oil is extracted by either pressing the nuts, which yield unrefined almond oil or coaxing it out with heat and chemicals, which creates refined almond oil.
GRAPESEED OIL-
Grapeseed oil, an all-natural product extracted from grape seeds after they've been used to make wine. Grapeseed oil contains linoleic acid and plenty of antioxidants and is also non-comedogenic, meaning it does not clog pores.
SUNFLOWER SEED OIL-
Sunflower Seed oil is an absorbent carrier oil made from the seeds of sunflowers and can be used on all skin types. Sunflower Oil is super absorbent and can even be used on acne prone skin types. It also contains several skin loving compounds including oleic acid, vitamin E, sesamol, and linoleic acid.
MIST-ER-WU-What's the Tea, features Green Tea & Jasmine Flower Water to help soothe and boost hydration…a quick refresher throughout the day.
Green Tea- Known for its anti-aging, soothing, and antioxidant properties, Green tea is becoming a key ingredient in skin care today. Derived from the leaves and buds of the tea plant Camellia sinensis. the active components of green tea are polyphenols (also called catechins) that are believed to benefit the skin due to their antioxidant and anti-inflammatory properties.
Jason Wu Beauty brings your skincare needs and affordability in mind with all of our products...we know you are going to love it al! Make sure to sign up for emails and texts for all our latest launches and promotions!
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01 Make a Statement: A soft, natural look complimented by a bold, dark lip color.
- Makeup Artist, Diane Kendal.
02 Spring Fling: Jubilant, soft pastels create a haze of shimmer
- Makeup Artist, Diane Kendal.
03 Natural Asymmetry: Subtle, minimalist changes make all the difference
- Makeup Artist, Diane Kendal.